Tips & Tricks

What's lumpy and bulky and virtually guaranteed to boost your bottom line?

Direct mail advertising is used by everyone: for-profit businesses, charities, political campaigns, and others. Seriously, how many postcards and letters have we all gotten from the various Presidential hopefuls over the last month, now that primary season is upon us?! Direct mailings are definitely one way to get your message out.

5 Groups Every Entrepreneur Should Join

We all get invited to many business groups on a regular basis. In fact, if your schedule is anything like mine, it's hard to fit them all in! So, how do you decide what's worth doing and what is not? It's no easy task! Below are my "Top 5" groups that every entrepreneur should join, and my reasons why.

Mastermind Groups

Are you familiar with the concept of a Mastermind Group?

Consumers Don't Avoid Ads - they Avoid BAD Ads

This is a great article about how to create effective ads from a radio friend of mine. I think you'll find it interesting and helpful!

CLICK HERE for the full article

Where to Invest Your Marketing Money, from Drayton Bird

I subscribe to a blog by a famous marketing guru from the U.K., Drayton Bird. See below an excerpt, on what works, what STILL works (even though most would have you believe otherwise) and what is pure poppycock. NOTE: At the end, I didn't just forget to delete an irrelevant section about his new recording. See if you can figure out the insight there, and how to apply it to your business. It could make you a fortune! Enjoy! :)